Kevin McCann,
EVP, Client Services
Kevin is the "Clark Kent" of cyberspace…mild mannered on the outside but Superman on the inside. He founded and led one of the most successful grassroots movements in Canadian history, www.FairDealForNewfoundland.com. In little over a month, the campaign engaged over 27,000 activists, and succeeded in helping spur a $2.6 billion dollar agreement for the province. But the really cool thing was that he was mentioned by name in the speech from the Throne. That's like the President of the United States mentioning your name during the State of Union address.
As EVP at Grassroots Enterprise, Kevin has built and launched online campaigns for Fortune 100 corporations, political campaigns, national non-profit groups and the Canadian and U.S. governments. He's run award-winning online campaigns in Canada and the United States, he is the chief training coordinator for Grassroots' software, and frequently lends his voice to online mobilization plans and strategies.
Prior to joining Grassroots, Kevin worked on various government contracts and start-up initiatives. He completed an Arts Degree majoring in English, History and Education at Memorial University in Newfoundland, and a Master of Education at Dalhousie University in Halifax Nova Scotia. Rumor has it that Kevin also worked at the Daily Planet in Metropolis…but we haven't confirmed it.
Speaking Engagements
- Government of Ontario Reachout Conference for Public Servants, 2009, "Outreach Strategies for Building Movements and Mobilizing Citizens", Toronto, Ontario
- Newfoundland & Labrador Communications Forum 2009, "Practical Strategies for Social Media", St. John's, Newfoundland
- National Council of Foundation Executives, Leading in Turbulent Times and Grassroots Marketing Meeting, "Practical Strategies for Online Organizing", Toronto, Ontario
- Social Media for Government Conference, "Building an Audience for Government -- Practical Strategies", Washington, DC (Conference Co-Chair)
- IABC Canada Western Region Conference, "Evangelism Through Social Media", Kelowna, BC
- IABC Canada Communications Conference, "Movement Building Online", Toronto, ON
- Government Relations Forum, "Media Relations and Micro-Media", Ottawa, ON
- Ontario PC Party General Convention 2005, "Campaigning Online", Ottawa, ON
- Atlantic Media Relations Forum, "Everyone is the Media", Halifax, NS
Find other ways to connect with Kevin at KevinMcCann.net.
Featured Project
2006
DC Olympic Committee
GRE seized the coming of the 2006 winter Olympics to demonstrate the power of combining creativity and technology.
To advocate for voting rights for the District of Columbia, GRE drew comparison to other U.S. territories such as Puerto Rico and Guam who have their own Olympic teams, and established a DC Olympic Curling Team to make a bid for participation in the quirky sport at the Games in Turin, Italy.
