Kevin McCann,
EVP, Client Services
Kevin is the "Clark Kent" of cyberspace…mild mannered on the outside but Superman on the inside. He founded and led one of the most successful grassroots movements in Canadian history, www.FairDealForNewfoundland.com. In little over a month, the campaign engaged over 27,000 activists, and succeeded in helping spur a $2.6 billion dollar agreement for the province. But the really cool thing was that he was mentioned by name in the speech from the Throne. That's like the President of the United States mentioning your name during the State of Union address.
As EVP at Grassroots Enterprise, Kevin has built and launched online campaigns for Fortune 100 corporations, political campaigns, national non-profit groups and the Canadian and U.S. governments. He's run award-winning online campaigns in Canada and the United States, he is the chief training coordinator for Grassroots' software, and frequently lends his voice to online mobilization plans and strategies.
Prior to joining Grassroots, Kevin worked on various government contracts and start-up initiatives. He completed an Arts Degree majoring in English, History and Education at Memorial University in Newfoundland, and a Master of Education at Dalhousie University in Halifax Nova Scotia. Rumor has it that Kevin also worked at the Daily Planet in Metropolis…but we haven't confirmed it.
Speaking Engagements
- IABC Canada Western Region Conference, "Evangelism Through Social Media", Kelowna, BC
- IABC Canada Communications Conference, "Movement Building Online", Toronto, ON
- Government Relations Forum, "Media Relations and Micro-Media", Ottawa, ON
- Ontario PC Party General Convention 2005, "Campaigning Online", Ottawa, ON
- Atlantic Media Relations Forum, "Everyone is the Media", Halifax, NS
Featured Project
2004
Sierra Club
The Sierra Club turned to Grassroots Enterprise to develop a plan to engage their wide network of volunteers in the Club's targeted voter mobilization and education efforts.
Using our propriety technology, the Sierra Club was not only able to educate this important bloc of voters, but empowered all their volunteers to get involved in key locations by using the Internet and cell phones to eliminate the geographic boundaries that would have prevented such involvement in the past.
