Grassroots Technology: Grassroots Multiplier®
Grassroots Multiplier® is a $7.5 million software platform that enables corporations and organizations to effectively grow, manage and mobilize their support base in order to increase their impact on public policy.
Yes, that's right -- $7.5 million. That's $1.5 million more than it cost to build the Bionic Man, so you know it's damned good.
But what exactly is Grassroots Multiplier®? Two answers:
1) The technical answer: "This Internet-based, application service provider (ASP) software integrates traditional direct-communications and grassroots techniques with online technology - email, content-management, database integration, etc. - to help organizations better understand, target and interact with their various stakeholders. You'll quickly learn what motivates people to get more involved because the software automatically records their interests and actions into a database accessible to you 24 hours a day from anywhere. Grassroots Multiplier® uses this data to increasingly personalize content for each individual stakeholder. Emails can be automatically personalized, down to the smallest detail. And in the time that it takes for a user to click on a link in that email and go back to your site, the content on that page can literally change on the fly, customized and updated for that specific user."
2) The quick answer: "You know when you go to Amazon.com, and you buy a book on say... baseball. And then you come back a week later, and as if by magic, the books highlighted on the front page are about baseball? It's kinda like that."
Either way, it's really cool. Want a demo? Give us a call, or send us an email.
Featured Project
2006
DC Olympic Committee
GRE seized the coming of the 2006 winter Olympics to demonstrate the power of combining creativity and technology.
To advocate for voting rights for the District of Columbia, GRE drew comparison to other U.S. territories such as Puerto Rico and Guam who have their own Olympic teams, and established a DC Olympic Curling Team to make a bid for participation in the quirky sport at the Games in Turin, Italy.
