Communications Strategy
You may have the loudest amplifiers in the world, but if you're not playing the right music, you're not going to win any listeners. And when it comes to technology, even the best backend system isn't going to do you any good unless you're using it to spread good, targeted, on-message communication. At Grassroots Enterprise, our team has shaped communications strategies for some of the largest grassroots undertakings in history. We bring experience from national PR firms, Fortune 500 corporations, and world renowned activist organizations.
The Multipliers
Have you ever noticed that the same people who spend weeks obsessing over a speech to a hundred people have no qualms about spending just a few minutes to craft an email to a hundred thousand? Maybe you're one of those people? We can help.
In a day and age when the average email user has hundreds if not thousands of people in his or her address book, that person is no longer just a recipient of email, but a publisher. So while a good e-Communications strategy must of course include outreach to the logical large-scale mavens (blogs, online media, etc.), it must also include outreach to these "mini-Mavens" as well. More to the point, it's time to stop just cutting and pasting press releases or print pieces, and assuming they'll work just as well in email. They don't. Seriously.
At Grassroots Enterprise, our team has helped create some of the most viral emails and e-Communications programs in history. But we not only know the art of crafting the right communication, we know the science as well. Our proprietary (and really cool) back-end technology, Grassroots Multiplier®, enables us to measure the effectiveness of every email, on a person-by-person basis, in real time. Further, it allows us to customize and personalize each email down the to person (seriously, "one-size-fits-all" emails are soooo 1996).
But e-Communications is about more than just email to supporters, of course. It also means reaching out to bloggers and key media. Fortunately, unlike many other technology companies, Grassroots Enterprise also brings vast experience in the world of PR and communications. We know how to write a press release (and more importantly, a really, really good one). We know how to hone in on the right PR targets. We know how to make a story that not only sounds compelling, but actually is compelling.
Oh, and bloggers actually like us. For real. Why? Because we treat them like journalists, and not like (cue: Scooby Doo theme), "those meddlesome kids."
Featured Project
2004
Sierra Club
The Sierra Club turned to Grassroots Enterprise to develop a plan to engage their wide network of volunteers in the Club's targeted voter mobilization and education efforts.
Using our propriety technology, the Sierra Club was not only able to educate this important bloc of voters, but empowered all their volunteers to get involved in key locations by using the Internet and cell phones to eliminate the geographic boundaries that would have prevented such involvement in the past.
