If there's one thing we do well, it's move people. We find individuals who share your goals and help you inspire them to engage on your behalf — as advocates willing to take part in setting the course for your business, industry, cause or product. And by bringing the power of grassroots advocacy to your organization's public policy and marketing challenges, we move people toward increasingly stronger commitments to your efforts.
Using a combination of proven and pioneering techniques, we work alongside you to maximize your engagement potential. Understanding that the best grassroots efforts leverage communications and mobilizations both online and offline, we develop customized approaches blending traditional and emerging tactics to help you:
- Engage with likely supporters on their home turf, helping to educate them about your issues and engage them in action that furthers the goals of your consumer or advocacy campaign.
- Help those who are educated about your issues take the first step in actively supporting your efforts.
- Regularly challenge supporters to increase their commitment to your issues.
- Identify particularly passionate advocates and cultivate them into true champions of your efforts.
We Know Traditional Grassroots
Grassroots Enterprise offers a range of services designed to generate constituent communications that reinforce your campaign's messaging while giving decision-makers the justification they need to support your cause. Our capabilities include:
- One-on-one communications. Face-to-face engagement is one of the most effective grassroots recruitment and mobilization tactics. Grassroots Enterprise's field network allows you to leverage boots on the ground to make personal connections in the communities that matter.
- Outreach to local issue influencers. The Edelman Connector, our proprietary tool built on a powerful contact relationship management platform, allows us to accrue and maintain information about issue influencers nationwide. Using the Connector, we can quickly and strategically engage with these influencers on your issue, giving you complete visibility into the full scope of your relationship with each person.
- Advocacy data management. Our proprietary database tool, Grassroots Multiplier®, allows you to collect and analyze your grassroots data and segment that data for outreach and mobilization.
- Strategic counsel. Our award-winning grassroots strategists can help you assess your internal assets, identify likely supporters and create innovative outreach programs to convert those supporters to activists on your behalf.
- Direct mail outreach. Direct mail campaigns remain effective ways to recruit and mobilize niche grassroots and consumer support, and we offer end-to-end mail services that use the latest in targeting and personalization techniques to allow you to deliver the right messages to the right audiences.
- Telephone outreach. Calls directly to advocates are compelling ways to recruit supporters, update them on the progress of an issue and engage them in action, providing assistance as necessary to help them communicate their support in ways that have an impact on decision-makers.
- Relationship-building with community-based organizations. We reach out to local organizations that service your target audiences and offer to help them educate the community about your efforts, cascading information out to potential advocates through trusted channels.
- Champions programs. We build programs that identify and mobilize those supporters who are most informed and enthusiastic about your offerings and are willing to share their enthusiasm with other members of the community.
- Local events. We create and execute local events that promote your efforts and encourage engagement with your campaign in a supportive community setting.
- Earned media. Leveraging our field network's expertise and relationships with local media outlets, we ensure that op-eds and letters to the editor with your messages are seen on local editorial pages in key markets.
We Know Online Grassroots
The Internet and wireless technologies continue to evolve the way organizations are able to reach and mobilize constituent audiences, whether they are employees, consumers, voters or members. As these technologies continue to emerge and grow, you need a partner to help you find creative new ways to engage your supporters.
Whether you're just starting to explore the Internet and social media networks as a way to expand your engagement efforts or you want to take the next step, Grassroots Enterprise can help you:
- Create a true online headquarters for your efforts. We specialize in creating engagement websites that organize like-minded individuals, shape perceptions online and provide meaningful opportunities to participate at a variety of levels through relevant, accessible information and that keep supporters engaged over time.
- Expand your supporters through targeted online recruitment. We craft compelling online ads that give interested individuals the opportunity to self-select as advocates for your issue. And with Grassroots Multiplier®, we can send targeted emails to your existing constituent audiences to give likely supporters the opportunity to join you by taking action on your behalf, spreading the word and recruiting others, or by sharing their opinions and experiences with you.
- Engage your supporters quickly and efficiently. We can reach out to constituent audiences using the channels they use, drive them to take action on your issue, and track their performance as the campaign progresses.
- Leverage the power of social media. We know how to find advocates and create ways for them to take action not just on traditional websites, but on a variety of social media platforms as well. Whether you're exploring Facebook for the first time or a Twitter pro, we can help you maximize your social engagement to get results.
- Engage bloggers in affected online communities. We can help you audit the online space and monitor the progress of conversations on your issues, joining and informing the conversations where necessary by educating bloggers and encouraging them to be vocal on your issue.
We Know How to Make Grassroots Work For You
While our goal is to use our proven strategic approach to engage, mobilize and commit supporters, we know that each campaign is unique. We offer a full range of advocacy solutions that we mix and match based on each campaign's specific requirements.
For more information about Grassroots Enterprise, contact us today.
Featured Project
2006
DC Olympic Committee
GRE seized the coming of the 2006 winter Olympics to demonstrate the power of combining creativity and technology.
To advocate for voting rights for the District of Columbia, GRE drew comparison to other U.S. territories such as Puerto Rico and Guam who have their own Olympic teams, and established a DC Olympic Curling Team to make a bid for participation in the quirky sport at the Games in Turin, Italy.
