How We Do It: Grassroots Multiplier®

Grassroots Multiplier is a $7.5 million software platform that enables corporations and organizations to effectively grow, manage and mobilize their support base in order to increase their impact on public policy.

This Internet-based, application service provider (ASP) software integrates traditional direct-communications and grassroots techniques with online technology - email, content-management, database integration, etc. - to help organizations better understand, target and interact with their various stakeholders. You'll quickly learn what motivates people to get more involved because the software automatically records their interests and actions into a database accessible to you 24 hours a day from anywhere.

Grassroots Multiplier uses this data to increasingly personalize content for each individual stakeholder. Emails can be automatically personalized, down to the smallest detail. And in the time that it takes for a user to click on a link in that email and go back to your site, the content on that page can literally change on the fly, customized and updated for that specific user.