Grassroots Enterprise

Alrightie then, when it comes to our new "Actions" product for Facebook, all we can say is... "You like us!  You really like us!" 

After great hits in the highly influential social media blogs, "Inside Facebook" and All Facebook, and even a shout-out from Facebook itself (see the Sotomayor blurb). next comes a really sweet hit in PRWeek.  Check out an excerpt below, and if you want to know what all the fuss is about, go here for a screencast of the product in action. 

"Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke

When I was in Kindergarten I was the only six-year-old girl in town with a computer in her bedroom and her own 2400-baud modem.  So, after nearly twenty years of being an internet nerd, it's rare to find something that blows my mind...until a few weeks ago. A friend sent me a link to GE's "Ecomagination" campaign; she told me to print out a basic black and white image and hold it up to my webcam.  I was...

Planning an advocacy campaign? If Facebook isn't part of your organization's strategy, it needs to be. With more than 200 million members and a uniquely "viral" structure, Facebook is the ideal platform to reach your supporters, and turning them into evangelists.

Grassroots Enterprise is proud to have been at the forefront of the Facebook advocacy revolution. Our innovations using Facebook for online advocacy have won a string of "national best" awards, and broken new ground time and time again. And our most recent Actions for Facebook offering has brought true action center advocacy to Facebook pages for the first time.

So keep reading, learn about what we've got to offer, and when you're ready to launch a "faceroots" strategy, talk to us.

Palin-ated! Online Media Training, Don'cha know!

Early this year a PR hotshot tweeted about a client's town saying, "I would die if I had to live here!"  Some of his Twitter followers from that company noticed and were appalled.

Right now, the CEO of a major PR firm uses a profile photo of himself on a popular social net picturing himself proudly cuddling with President Obama...I guess he doesn't care what his clients (or potential clients) think about that...but others do....

This past weekend, I attended the AAPC's Pollie Awards and Conference at the National Harbor outside of DC.  AAPC is the trade association representing political and public affairs consultants. It was clear at this year's Pollies that the campaign industry now understands that technology is an "agent of change" for political communications.

At the conference, AAPC released findings of the State of Political Consulting Poll, which found that consultants believe that in ten years that the biggest portion of their voter contact budget will be spent on internet advertising and outreach,...

Among other announcements, last week Facebook unveiled changes to their "Facebook Pages" platform, making the pages behave more like the personal profiles of individuals. Brands, campaigns, and other organizations that have created Facebook Pages will see a new look and have their actions shared across the network.

This is a significant and fundamental change in the way Facebook Pages work...

The Public Affairs Council awarded Grassroots Enterprise two of its three coveted "Innovation Awards" at the recent National Grassroots Conference held in Florida.

We won the "Association Grassroots Innovation" award for our work on the Video Game Voters Network Wall of Protest on behalf of the Entertainment Software Association and the "Technology Grassroots Innovation" Award for our work on the "I Am Smoke Free" Facebook Application.

PR Week's story, "DC bureau cutbacks bring shift in comms" by Frank Washkuch is a compelling case for PR pros to fill the news gaps created by newsroom staff cuts. It's a good read...and there's an exceptionally brilliant quote in the story by Bill McIntyre (ahem...me)

Bill McIntyre, EVP at Grassroots Enterprise, says the reduction in the number of working journalists in Washington will make PR pros more influential to reporters who have less time but more demands than in the past.

"Frankly, I think it makes the red dress a little shorter. The PR professional becomes a heck of a lot more influential because journalistic resources are dwindling and they're going to have to rely more on people who can package a story for them," he explains. "What is really going to help the PR person is if they can deliver the additional source who can go beyond the company line."

We are excited to announce that Grassroots Enterprise's DC office is moving!

Effective December 12, our new address will be: 1625 Eye Street, NW Suite 202, Washington, DC 20006. Bigger, better, swankier, and with a sweet roof deck.

Telephone numbers will be unaffected by the move. However, as part of making the move, our telephone service will be out-of-service from 5:00PM on Thursday December 11 to 5:00PM on Friday December 12.

In less than 150 hours the voting will be over and the "newly elected" will start making transition plans during November and December (and part of January). Most GovRel and cause-communications folks wait until after the new Congressional session has started before they initiate constituent-based communications. Why? Mostly because the Congressional contact info isn't available until after the swearing-in.

But by getting contact information while these Members-To-Be are still in transition you can...