Press Releases
Grassroots Enterprise Launches "Winner's Welcome Wagon"
Groundbreaking Service Allows Grassroots Lobbying of New Congressional & Administration Members - Before they Take Office
Contact:John Hlinko, 202-741-3798
John.Hlinko@grassroots.com
(WASHINGTON, D.C., November 16, 2004) Grassroots Enterprise, a public affairs firm specializing in high-impact ways recruit, retain and mobilize stakeholders, today announced the launch of "Winner's Welcome Wagon," a new offering that enables constituents to make early, direct contact with new Congressional and Administration officials -before they've even taken office.
"You never get a second chance to make a first impression, and Winner's Welcome Wagon gives our clients a strategic advantage by getting their issues in front of newly elected Members of Congress before everyone else," said Bill McIntyre, Vice President for Grassroots Enterprise. "By getting contact information while these members-to-be are still in transition, and by using a carefully crafted strategy to reach out to them, we get a head start of weeks or even months on the competition."
Most government affairs business units wait until after the next Congressional session has started before they can initiate constituent-based communications. Winner's Welcome Wagon, on the other hand, is ready today.
Further, the service extends beyond Congress, also allowing for easy communication with new Administration officials. With the recently announced departures of Attorney General John Ashcroft, Secretary of State Colin Powell, and others, many departments will be transitioning to new leadership. Winner's Welcome Wagon offers a way to welcome and connect with these new leaders, and to do it before they have even taken office.
Winner's Welcome Wagon drives HTML-rich email alerts to client stakeholders (members, shareholders, etc.) asking them to send letters/faxes to newly elected U.S. Representatives and Senators. And the Grassroots Enterprise team of veteran strategists works with clients to ensure that these communications are timely, impactful, and extremely effective. These messages can even be designed with "just-in-time customization," enabling stakeholders to target members with automatically personalized messages that reflect data, issues, and concerns specific to that member's district.
State elected official programs are also available. Program costs vary depending on database size, content requirements and output requirements.
About Grassroots Enterprise
Founded in 1999, Grassroots Enterprise is a non-partisan, public affairs firm providing communications programs for legislative/regulatory challenges, coalition building, retiree cultivation, supplier mobilization, candidate campaigns, ballot initiatives and fundraising.
For more information, contact: John Hlinko by email at john.hlinko@grassroots.com or by phone at 202-741-3798. The company Web site address is: www.grassroots.com
