Press Releases
Michael Panetta Joins Grassroots Enterprise as Director of Public Affairs
Contact:John Hlinko, 202-741-3798
John.Hlinko@grassroots.com
(WASHINGTON, D.C., Sept. 15, 2003) Michael Panetta, former Senior Consultant with Issue Dynamics, Inc. and Deputy Task Leader for Internet Development at the U.S. Department of Housing and Urban Development, joined Grassroots Enterprise Inc. as Director of Public Affairs, company chairman Mike McCurry, the former White House Press Secretary, announced today.
Founded in 1999, Grassroots Enterprise, Inc. helps its corporate and association clients identify, inform and mobilize their most powerful resources -- their members, supporters, customers, business partners, employees and other stakeholders -- to influence legislative and regulatory debates, shape public opinion and elevate their commitment levels.
"Michael Panetta has the sharpest strategic approach to online public affairs initiatives I've seen. He broke new ground during his term as Executive Director with the political action committee for Social Security Reform called X-PAC when he launched web-based advocacy spots for online campaigns and simultaneously engineered a favorable opinion from the Federal Election Commission to use them," said McCurry.
"Panetta's online, advocacy and direct education achievements at Issue Dynamics, HUD, 20/20 Vision and X-PAC make him a powerfully shrewd veteran when it comes to converting business employees, retirees and organization members into passionate activists," McCurry said.
"Enlisting with the Grassroots Enterprise team allows me to merge its eye-popping online technology with my expertise creating dynamic and engaging issue campaigns that deliver useful and tangible results for clients," said Panetta.
"We are setting the pace in online public affairs campaigns by delivering a powerful, enduring communications leg to government relations programs for less than the cost of episodic, conventional grassroots programs," said Panetta, who is responsible for developing, planning, and implementing advocacy strategies for associations and corporate clients in the public affairs sector.
Combining sophisticated yet simple-to-implement technology with innovative communications strategies, Grassroots Enterprise, Inc. centralizes and simplifies the recruitment, management, education and activation of powerful grassroots constituencies. Supported by its hallmark proprietary software, Grassroots Multiplier, Grassroots Enterprise, Inc. provides a seamless online solution to augment any corporate or association campaign.
About Grassroots Enterprise
Grassroots Enterprise, Inc. has offices at 727 15th Street, NW, Washington, D.C., 20005 and at 410 Jessie Street, San Francisco, CA, 94103-1805. For more information, contact: Michael Panetta by email at michael.panetta@grassroots.com or by phone at 202-741-3718. The company Web site address is: www.grassroots.com.
