Press Releases
Grassroots Enterprise Wins 6 Coveted "Pollie" Awards; Takes Top Prize Awarded in 4 Internet Categories - More than Any Other Firm:
Top Email/Viral Marketing, Top Podcast, Top International, Top Persuasion Online Ad, State Ballot Measure
Contact:
John Hlinko, 202-741-3798
John.Hlinko@grassroots.com
(WASHINGTON, D.C., March 28, 2006) Grassroots Enterprise, a firm specializing in building grassroots support for causes, products, and companies, today announced that it has won six of the highly coveted "Pollies," awards bestowed by the American Association of Political Consultants for excellence in political and public affairs communications. Equally impressive, Grassroots took the top prize awarded in a stunning 4 Internet categories, more than any other firm.
"This unprecedented run at the Pollies is the perfect way to top what has been our most successful year ever," said Arvind Rajan, President and CEO of Grassroots Enterprise. "We are extremely proud, and extremely grateful to the AAPC and to all our colleagues in the public affairs community who served as judges."
Grassroots Enterprise won the top prize awarded in the following categories:
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Best Use of E-Mail/Viral Marketing: For the "DC Olympic Curling Team" (www.DCOlympicTeam.com)
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Best International: For the "Fair Deal for Newfoundland" campaign (www.FairDealForNewfoundland.com)
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Best Use of Podcasting: For the inaugural podcast with Senator John Edwards
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Best Persuasion Online Ad, State Ballot Measure: For "Yes on Prop. 78/No on Prop 79"
Grassroots was also honored in the following categories:
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Humor: For "Beer Bag Bias" - Bronze Award (www.beerbagbias.com)
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Blog Ad: For "StemPAC" - Honorable Mention (www.StemPAC.com)
According to the AAPC, competition this year was especially intense, with a record number of entries.
The awards cap a highly successful 2005 for Grassroots, a year in which it achieved record revenue and growth, won a string of high-profile awards, and even helped build last year's winner of PR Week's "Campaign of the Year."
About Grassroots Enterprise
Grassroots Enterprise is a bipartisan firm that specializes in merging cutting edge online technology with high-impact communications strategies to help build grassroots support for causes, products, and companies. The firm’s programs help clients shape public opinion, and build and strengthen relationships with key stakeholder groups, including customers, employees, members, volunteers, and shareholders.
Its leadership team includes senior communications professionals who have helped lead some of the most successful grassroots efforts in history, ranging from the National Rifle Association to MoveOn.org. Its Board of Directors includes Mike McCurry, a highly recognized communications and political strategist and veteran of public affairs campaigns at the highest levels, and the Honorable Randy Tate, former Member of Congress and Executive Director of the Christian Coalition.
Grassroots Enterprise, Inc. has offices in Washington, D.C. and San Francisco. For more information, contact: John Hlinko by email at john.hlinko@grassroots.com or by phone at 202-741-3798. The company Web site address is: www.grassroots.com
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