Press Releases
Grassroots Enterprise Expands Podcasting Division
Launches Regular Podcast Series
For Immediate Release March 3, 2005
Contact:
John Hlinko, 202-741-3798
John.Hlinko@grassroots.com
(WASHINGTON, D.C., March 3, 2005) Grassroots Enterprise, a public affairs firm specializing in high-impact ways to recruit, retain and mobilize stakeholders, today announced that it has expanded its already groundbreaking podcasting division by launching a regular podcasting series focusing on grassroots innovation. The company's podcasting work for clients has already earned significant buzz, including coverage in The New York Times, The Washington Post, and a range of online media, including prominent blogs.
"With legions of activists choosing to get their news updates via the Internet, and with the explosion of portable media devices, it make perfect sense to take advantage of these two trends to reach people via this rapidly expanding distribution network," said Michael Panetta, Director of Public Affairs with Grassroots Enterprise. "Innovators such as Adam Curry, Dave Winer, and the hundreds of home-grown podcast creators have shown the impact this medium can have in general, and we look forward to showing its impact on the public affairs front specifically."
Grassroots Enterprise was one of the first to venture into the world of podcasting, producing a series of podcasts beginning last fall for Donnie Fowler, Jr., a candidate for DNC Chair. Although the post ultimately went to Howard Dean, Fowler was able to gain significant traction and "buzz" from the podcasts, including a front page article in The New York Times.
"The creative ideas and technical assistance given by Grassroots Enterprise allowed me to take advantage of the growing podcasting trend," said Fowler. "The earlier we, as grassroots activists, get in on the new ways to communicate with each other, the sooner we'll be able to use them effectively for real change."
Grassroots Podcasting Series Launches
Grassroots Enterprise also unveiled the first in a regular series of podcasts focusing on grassroots activism and innovation. Co-hosted by Panetta and John Hlinko, also of Grassroots Enterprise, the inaugural podcast features an interview with Kevin McCann, founder of "FairDealForNewfoundland.com," one of the most successful online efforts in Canadian history.
Future podcasts will feature guests including grassroots activists, issue campaign directors, candidates for public office, and those breaking new ground on the corporate grassroots front as well.
To listen to the Grassroots Enterprise podcast, or to subscribe, please visit http://www.grassroots.com/services/podcasting/ or http://www.grassroots.com/newsletter/podcasting/
About Grassroots Enterprise
Founded in 1999, Grassroots Enterprise is a bipartisan public affairs firm that specializes in merging online advocacy technology with communications strategy to recruit, educate and mobilize client stakeholder networks. Our programs help clients shape public opinion, build and strengthen relationships with key stakeholder groups (e.g., employees, members, volunteers, shareholders, retirees), and generate outreach from stakeholders to key decision makers and the media to advance their public affairs agenda.
Grassroots Enterprise, Inc. has offices in Washington, D.C. and San Francisco. For more information, contact: John Hlinko by email at john.hlinko@grassroots.com or by phone at 202-741-3798. The company Web site address is: http://www.grassroots.com.
Featured Project
2007
American Chemical Society
The American Chemical Society (ACS) is committed to keeping its members informed of legislation that may impact the chemical enterprise and to bringing the expertise of ACS members to bear on science policy.
That's why they turned to Grassroots Enterprise to help develop and grown their Act4Chemistry network, the Society's grassroots program for updating members on federal legislation and facilitating contact with members of Congress.
