Grassroots Enterprise

"We don't just build web sites, we build movements," says Grassroots Enterprise CEO John Hlinko. Despite being a web developer, I happen to agree with John; some of our most valuable work happens outside of the sites, microsites, landing pages, etc. that we build for our clients. But at the same time, we still do build web sites. And if they are built really well, then they further the goals of the larger movement. Here are some examples of the stuff that we, as front-end developers, think about when we're building sites:

Grassroots Enterprise Adds Design Superstar Mark Maloney as New Executive Creative Director; Aims to "Turbo Charge" World of Advocacy Design, Leveraging Past Experience with Coke, MTV, Other Consumer Mega-Brands

(WASHINGTON, D.C., July 7, 2009) -- Grassroots Enterprise (Grassroots), a bipartisan, high-tech communications firm specializing in building grassroots support for causes, products and companies, today announced it had hired Mark Maloney, a consumer-marketing design veteran, to serve as Executive Creative...

The ability to send message to Congress, state legislators, or other decision makers directly from Facebook is something that a lot of organizations and associations are looking to do.

Thanks to the Actions application developed by Grassroots Enterprise, some of our clients are beginning to do just that - and much more. Over the last few weeks we've deployed several instances of this application for our clients, and they are all seeing tremendous results - with conversion rates approaching 45% in some cases.

Below the jump are a few early examples of clients using this tool. Read on to get more details.

Well that was quick... just days after launching our revolutionary "Actions" offering for Facebook, we're already in "Roll Call."

Thanks to a wildly successful launch for a "confirm Sotomayor" effort. You can see "Actions" in action, on the Grassroots site, including a screencast. And you can read an excerpt of the article right here:

Group Opens Quirky Sotomayor Push
June 8, 2009
By Tricia Miller
Roll Call Staff

Democracy in America reaches the people where they are. In the old days, voters could contact their elected officials through the mail, then by phone, then by fax, then by e-mail. Now, Grassroots Enterprise in Washington, D.C., has made it a little easier: Voters can e-mail their Senators directly through Facebook.

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From our latest press release, hot off the presses...

Grassroots Enterprise Technology Powers "Million Fan March" for Sotomayor Confirmation;

New "Actions" Innovation for Facebook® Platform Offers Nearly a Million "Fans" Opportunity to Lobby the US Senate for Sotomayor's Confirmation

(WASHINGTON, D.C., June 3, 2009) -- Grassroots Enterprise (GRE), a bipartisan, high-tech communications firm specializing in building grassroots support for causes, products and companies, today announced the official launch of its new, revolutionary "Actions" offering built on the Facebook® Platform, an offering that permits Facebook "fans" to send a letter to their Senators - without having to install an application to their personal...

Well, McIntyre and I might be on opposite sides of the political fence, but it doesn't mean we can't agree on some things -- a good steak being one of them.

And thus was born the "GuyPartisan" dinner series a few months back -- a gathering of rabid Republican and Democratic guys who also agreed on the virtue of steak... but not much else.

But enuffa my yackin... let the far, far better writers at Politico flesh out the story:...

Grassroots Enterprise is proud to announce that we have been officially approved for the GSA schedule (AIMS 541, "Advertising and integrated marketing solutions").

For those not familiar with it, it's sorta like being "on the list" to a hot, new club...Club Fed...if you will.

GSA approval speeds up the competitive process for government business, and permits deal-closing in weeks instead of months. We have been pre-vetted -- making it much, much easier for Federal officials to work with us on projects (literally, greatly streamlining the process and timeline).

We're extremely proud of having made it through this process, and...

Remember Michael "Air" Jordan (the basketball player) and how everyone wanted to "be like Mike"? Well, I want to be like American Idol judge Simon Cowell...at least when it comes to judging the Pollies, the political excellence awards that will be presented in late March by the American Association of Political Consultants.

For those of you who don't know, the Pollies are kinda like the Oscars...but for political hacks and grassroots gurus (and the judging starts Feb. 18th). And Simon Cowell is the...

Well, the last few weeks have been a heck of a busy time for us here at Grassroots, between travel, new clients, and of course... the inauguration.

But this past week, I got to indulge in one of my favorite pleasures -- listening to myself speak. Next to looking at myself in the mirror, it really is my favorite pastime. Specifically, I gave a presentation at the "Reed Awards" conference, a new effort from the folks at Politics Magazine. (and might I say, their revamped magazine really is looking mah-velous...

The...

Mike Panetta and yours truly (Kevin McCann) are chairing a conference staged by our friends at the Advanced Learning Institute (thanks Kelly!) called Social Media for Government. Aside from introducing all the great speakers and workshop leaders, we will be leading a couple of lunch...