Decide for Yourself

As customers of Convio and GetActive sort through the merger that has been foisted on them, we would like to introduce ourselves to some of you who may be unfamiliar with Grassroots Enterprise (and provide an update for those who haven’t checked us out in a while).

Grassroots Enterprise is a bipartisan communications firm that uses the Internet to create evangelists and build movements around causes, companies and products. Over the past seven years, our team has created some of the most successful grassroots movements in North American history.

At the heart of what we do is our technology platform, Grassroots Multiplier®, which provides critical communications, mobilization and web site infrastructure. Grassroots Multiplier® includes integrated blogging and podcasting, and enables the creation and management of user-generated media. We also offer unparalleled strategic counseling to build winning communications and advocacy programs, including message development, grassroots and "Grasstops" organizing, and political strategy.

Last year Grassroots Enterprise won six of the highly coveted Pollie awards from the American Association of Political Consultants for excellence in political and public affairs communications. Equally impressive, Grassroots took the top prize awarded in a stunning four Internet categories, more than any other firm. Top awards included: Best Use of E-Mail/Viral Marketing, Best International, Best Use of Podcasting, and Best Persuasion Online Ad.

Awards tell a lot about a firm. But the comments of industry leaders, clients and others tell an even fuller story.

Carl Pope, Executive Director of the Sierra Club, called our Tele-Friend program "a bold new direction for the Sierra Club's political program, which incorporated electronic advocacy for the first time," adding, "We were thrilled to work with Grassroots Enterprise on this cutting-edge effort."

Cynthia Brown, President, American Shipbuilding Assoc. said the Grassroots Enterprise’s Meeting Maker program "created the priceless, face-to-face meetings between our supporters and the elected officials they need to reach. It is the most personal and valuable grassroots activity available."

Henry Copeland, President of BlogAds.com credited the Grassroots team with a "a unique passion for the blogosphere, understanding how to knit together ads, site creative and ideas into a narrative that really engages online hyper-influentials. Home-run blog advertising goes beyond storyboarding, scripting and creative pre-conceptions, and the Grassroots team is great at improvising and iterating as bloggers digest and respond to an initial salvo. Their playfulness, passion, teamwork, theatrical intuition and risk-taking translate into uniquely effective campaigns."

We look forward to hearing from you.