Facebook Audits
Identify Your Base on Facebook and Determine Opportunities
What are people already saying about you on Facebook? Are there opportunities for you to promote your cause or organization? Is it worth it for you to pursue a Facebook strategy at all? Our audit will answer those questions, and more.
Before engaging in any Facebook outreach, it pays to know what the landscape is. We've worked with clients to help them develop a deeper understanding of what activities and entities related to their specific set of issues are already happening within the Facebook environment — before they jump in with their own efforts. The type of questions we answer for clients include:
- What are people saying about your organization or brand?
- What groups have self-organized around your issue?
- Who are the gatekeepers to existing, self-selected advocates on Facebook?
- Are there any college students who administer groups of a quarter million people (or more) that care about your issue?
- What members of your existing list are already members of Facebook?
- What is the best way to engage the existing groups and leaders?
In the world of social media relationships matter. Knowing what is already happening on Facebook — and who is leading the charge — will give your organization a distinct advantage over jumping in blindly
Want to learn more? Contact us and we'll show you.