Sierra Club
During the last election the Sierra Club had a problem that most organizations would love to have - a plethora of volunteers who wanted to get involved in voter contact activities. The problem the Sierra Club faced was many of the volunteers did not live in states that were being targeted by efforts of the "Sierra Club Votes" program. Sierra Club volunteers in Ohio, Florida, or Nevada had plenty of ways to get involved in their communities, but those living in New York, California, Montana, or Massachusetts, for example, could not engage in meaningful voter education efforts.
To meet these challenges, the Sierra Club turned to Grassroots Enterprise to develop a plan to engage their wide network of volunteers in the Club's targeted voter mobilization and education efforts. Using our propriety technology, Grassroots Multiplier Tele-Friend, we created an online virtual phonebank that enabled volunteers to download scripts and call sheets of targeted non-frequent environmental voters, make outreach calls, and enter information and responses - all from the comfort of their own home.
"The online phonebank developed by Grassroots Enterprise dramatically increased our ability to engage our volunteers in the Sierra Club's voter education activities," said Sierra Club National Media Director Kerri Glover. "Used as part of our "Road to Somewhere" program, this technology gave us an easily manageable way to involve volunteers and focus their energy in areas where we really need their help."
Over a period of about a month before the 2004 election, thousands of calls were made by volunteers to targeted voters around the country. Using this technology, the Sierra Club was not only able to educate this important bloc of voters, but empowered all their volunteers to get involved in key locations by using the Internet and cell phones to eliminate the geographic boundaries that would have prevented such involvement in the past.
Featured Project
2004
Sierra Club
The Sierra Club turned to Grassroots Enterprise to develop a plan to engage their wide network of volunteers in the Club's targeted voter mobilization and education efforts.
Using our propriety technology, the Sierra Club was not only able to educate this important bloc of voters, but empowered all their volunteers to get involved in key locations by using the Internet and cell phones to eliminate the geographic boundaries that would have prevented such involvement in the past.
