Pfizer
Grassroots Enterprise built www.medicinesforhealth.com for Pfizer, Inc. as part of a broader communications program to tell the company's side of the story in the face of criticism about prescription drug prices. With diverse and deep content and rich media including Flash and streaming video, the site cultivated users to support Pfizer's position, and encouraged them to register to receive news and information and to take action on the company's behalf. In addition, Grassroots also conducted an online media buy and database-building program, including the development and placement of all creative, that recruited 25,000 voters in less than four weeks from across the country to register to be part of the effort.
Building on the success of the Medicines for Health effort during the Fall 2002 campaign cycle, GRE is now working with Pfizer on a web-based reputation management program.
Featured Project
2007
TFK Facebook Application
Grassroots Enterprise designed and developed "I Am Smoke Free" - a grassroots advocacy Facebook application for our client, the Campaign for Tobacco Free Kids. This application was the first to empower Facebook users to send customized and targeted political grassroots letters to elected officials directly from the Facebook platform.
