Draft Wesley Clark
Launched in March 2003 as a simple website by GRE's John Hlinko, DraftWesleyClark.com went on to become one of the most successful grassroots movements in American political history - all through the power of viral marketing. Over the course of six months, the site generated nearly $2 million in pledges for a Clark candidacy, engaged tens of thousands of volunteers through word of mouth marketing, built the second-largest "Meetup" community, and earned worldwide media coverage.
Most importantly, the site took Clark from 1% in the polls to 22% -- and spurred him to declare his candidacy.
The effort was honored in three Pollie Award categories, and received the 2004 "Golden Dot" for "Best Breakout/Impact Internet Movement." For his efforts, Hlinko was honored as the "Rookie of the Year" by the American Association of Political Consultants, and one of the world's top 25, "individuals, organizations and companies that are having the greatest impact on the way the Internet is changing politics," by the World Forum on e-Democracy.
Featured Project
2007
Electronic Software Association
The Entertainment Software Association (ESA), which represents video game publishers, turned to Grassroots Enterprise to help recruit, educate, and mobilize video game enthusiasts into a grassroots advocacy network.
Grassroots Enterprise worked with ESA to create and launch the Video Game Voters Network, an advocacy campaign of video game supporters designed to take actions to prevent the government regulation of video games.
