Over the years, we've worked with everyone from Fortune 100 companies to international advocacy organizations to... rock and roll bands (seriously). If we got them all together in a room, it would actually look realy, really weird (screaming groupies and tax accountants in one place, and all).
But the common thread has always been the same - reach a target audience, communicate a message, and build a movement that acthieves results.
The following is a sampling of some of that work, and some of our successes. We've kept them short, because it's the web and we don't want to be rude. But if you want more information or more case studies, don't hesitate to contact us.
Selected Case Studies
A Fair Deal for Newfoundland and Labrador
In 2004, a GRE campaign to pressure the Canadian federal government to fairly share revenue from off-shore oil drilling with the province of Newfoundland and Labrador resulted in a landmark agreement and became the most effective online movement in Canadian history...
DC Olympic Committee
GRE seized the coming of the 2006 winter Olympics to demonstrate the power of combining creativity and technology to spark a movement, resulting in a campaign that Marc Fisher of The Washington Post called "the best grab for attention to the D.C. voting rights issue since..."
DC Vote
Online Outreach Leads to Real World Action. Sometimes emails, faxes and phone calls aren't enough. Sometimes you have put "feet on the street" to take your campaign to the next level. We help do just that with our social media and blog strategies...
Draft Wesley Clark
Launched in March 2003 as a simple website by GRE's John Hlinko, DraftWesleyClark.com went on to become one of the most successful grassroots movements in American political history - all through the power of viral marketing. Over the course of six months, the site generated nearly $2 million in pledges for a Clark candidacy...
Medtronic
GRE designed and implemented the online component for the Medtronic ICD (implantable cardioverter defibrillator) campaign, which led to a policy change that increased by twofold the universe of eligible patients, potentially doubling the size of this multi-billion dollar ICD medical device industry...
Sierra Club
During the last election the Sierra Club had a problem that most organizations would love to have - a plethora of volunteers who wanted to get involved in voter contact activities. The problem the Sierra Club faced was many of the volunteers did not live in states that were being targeted by efforts of the "Sierra Club Votes" program...
It's My Party Too
The cornerstone of the It's My Party, Too online campaign was a website built to deliver dynamic content and personalized, interactive communications to help elect moderate Republican candidates. Moderate Republican voters, the target audience, were historically hesitant to take action or give money to battle against their "extremist" counterparts within the Party...
Connect2Canada
Connect2Canada was launched on Canada Day, July 1, 2005. The mission was threefold: Connection. To build a virtual network of Canadians and Friends of Canada living in the United States. Education. To keep Canadians and Friends of Canada informed on news from Canada, with a focus on Canadian-U.S. relations. Service. To facilitate the mission of the Canadian Embassy...
ACLU
Last minute online "viral" campaign tactics coupled with sophisticated web-based messaging provided by Grassroots Enterprise helped opponents of a racially charged ballot measure claim a historic victory. After trailing by a wide margin in early polls, a coalition of civil rights groups led by the largest civil liberties organization in the world, hired Grassroots Enterprise...
Featured Project
2006
DC Olympic Committee
GRE seized the coming of the 2006 winter Olympics to demonstrate the power of combining creativity and technology.
To advocate for voting rights for the District of Columbia, GRE drew comparison to other U.S. territories such as Puerto Rico and Guam who have their own Olympic teams, and established a DC Olympic Curling Team to make a bid for participation in the quirky sport at the Games in Turin, Italy.
